Rose is the main character of the story. She's a free spirit; she's bold and hardworking and kind. I felt that for her character, I needed a font with elegant, clean lines, but with a more refined, classic look than Futura or Helvetica.
I chose Optima as the font for Rose. I felt that it suits her character very well. It is a very attractive, simple font. It is somewhat unexpected in its both classic and modern look. It has a certain flair to it that reminded me of the unexpectedness of Rose's character, and her love of family and adventure, her love of sewing and of exploration.
The juxtaposition of these characteristics lead me to the font Optima.
I chose to space the paragraphs and lines into a conversational manner; I have no doubt that the character would have enjoyed retelling the story of her first encounter with the white bear, so I wanted it to seem like the type of anecdote that would be told around a campfire; a table; or as a bedtime story.
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